![]() Meanwhile, as fitness became more of a priority with the public, it turned out there was demand good ol’ regular Gatorade. Well, the people spoke and gave a big thumbs down to Cola-flavored Gatorade. That’s why we call them the drink of the athletes made for people. ![]() Even people whose idea of athletics is running to and from the refrigerator, switching channels on TV, or tying their shoes. These drinks were developed for all people. Cleverly enough, they’re called Cola-flavored Gatorade and Citrus-flavored Gatorade. But they taste like cola and citrus drinks. Both of them work exactly like the Gatorade athletes drink. “But since not everyone is an all-American, we’ve made Gatorade in two other versions. It is currently being used by 25 pro football teams, 14 baseball teams and 11 basketball teams. “It caught on so well that Gatorade is also used by athletes who get paid for going at each other. ![]() What it does is quench thirst faster than anything ever invented. “Gatorade was developed at the University of Florida for football players who knock each other over and knock each other out in the process. One newspaper ad from the time explained how you didn’t need to be an athlete to enjoy Gatorade, because it was a drink for “all people” … So, RC’s cola-flavored Gatorade was pitched as “The drink of athletes, now available for regular people.” “Florida outscored its foes 70-34 in fourth period play, while the margin was much closer in the other periods.”īut Gatorwade was viewed as a novelty drink for those playing sports - not those buying soft drinks as the grocery store. “The Gators were a lot stronger than their opponents in the second half,” the Sentinel reported. When the drink was introduced the UF football team in 1966, they went 8-2 and proved to have more stamina than its opponents. “Described as tasting ‘like lemonade but not as good,’ Gatorade is not likely to put any soft drink companies out of business but it does kind of grow on you,” an Orlando Sentinel story in 1966 explained.īut there was no disputing that Gatorade had important properties that helped athletes. Under their deal, Stokely-Van Camp would sell the basic ingredients of Gatorade to Royal Crown, which planned to distribute it as a carbonated soft drink through its franchise bottlers.īut why come up with a cola-flavored Gatorade? Well, the taste of the original Gatorade did’t have rave reviews. The packaging for RC Cola’s Gatorade Citrus and Gatorade Cola, produced by the Royal Crown Bottlers of Orlando.
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